BunnyRabbit wrote:Opothecary wrote:
It's kind of the opposite of the Red Moon event because in that case, I suppose they wouldn't mind someone attending that intimate event if you were smart enough to crack the code, whereas this is an album release, and I'm sure they don't want to make it excessively difficult to get peoples' eyeballs in front of it.
I'm not so sure about that. The album will come out whatever happens and there'll probably be the usual hoopla. This strikes me as a kind of overture type throat clearing exercise that may or may not get solved before the album is announced proper.
Maybe no-one will get it till after the album is announced as we need more hints.
Maybe so, maybe not - the fan in me wants to say that they DO want their best and brightest fans to expend some real effort to crack this, but the reality is that Warp has some skin in the game too (pressing vinyl at a loss, radio and (presumably) paid TV time) so they don't want a completely incomprehensible viral marketing campaign.
I think the beauty of it is that it will probably be a somewhat simple solution, but the puzzle people will still have had fun overthinking it. They might get upset that they expended so much effort, but new material will make a nice consolation prize.
In any case, if this thing gets cracked open, I think we'll have some real answers within 24-36 hours.