The very first task in the Cicada ARG was taking a photo and finding a link hidden in the metadata - which is practically the same as the Twoism banner, where two audio file links were buried.
Cicada also had posters with QR codes on them in cities around the world - instead of QR codes, BoC used vinyl.
I wasn't saying they copied Cicada, or that others don't share more - but those two things, at the very beginning of the Cicada event, are similar to BoC - and with the timelines being so close to each other, I could see Cicada being the "in" thing at the time of a marketing campaign for TH.
Mostly I brought it up because I'm sure there is enough brain power here that could be interested, that may not have heard about this thing before - was less comparing it to BoC directly and more just using TH as an event to keep this post relative to a BoC discussion, not necessarily as a 1:1 comparison.
There are a lot of different 'me's, you know. There's the mad me, when I get angry.