This marketing round has been so far above and beyond those of the past, that coupled with other hints and whispers through the static makes me think that they are looking at amassing a maximum of moulah for retirement days, I mean, the bros aren't getting any younger and they may have decided to enjoy the good life now that kids are presumably in their late teens or early twenties they can afford to resume lots of activities they might have put on the side.
Nice posters but there is no way I can justify that. I am still burnt about that Samantha Fox poster I bought when I was 16.
"People who think they know everything are a great annoyance to those of us who do" -Isaac Asimov