A_Northern_Soul wrote:Redd Panderson wrote: am glad to see Boards of Canada getting more appreciation. They really deserve it.
I think that's wonderfulSeriously though - I'm not into gatekeeping; if this turns into a popular record and more people get to hear it, then great. I wouldn't be that surprised if part of a tune from the album ends up getting turned into some sort of meme or clip used on social media. There's been a couple of times where I've heard a clip of a familiar but fairly obscure tune coming from one of my kids' phones only to find out it's become popular on Tik Tock (or 10 seconds of it has at least).
I believe it! Similar things happen with my wife doomscrolling beside me on the couch, lol.
One strong example: TikTok / Instagram / YouTube are partially to thank for Aphex Twin's recent surge in popularity with under-25 year olds!
QKThr, #3, and #19 all trended on TikTok a couple of years ago, and then later on they trended on Instagram and YouTube shorts several times.
RDJ actually has more streams than Taylor Swift on YouTube shorts as of January 2026, because those 3 songs are used in countless videos every week.
https://www.nme.com/news/music/aphex-tw ... rs-3923810