For studio use and djing the Audio-Technicas are incredible value. For on the go listening sessions I personally don't like headphones in general. Too bulky and heavy, they don't get along with hair accessories, the ear pads rot with sweat if you live somewehere with balmy weather, they bleed out too much, you need a perfect fit if you're walking (I swear by the Audio-Technicas but the headband sits weird on me, maybe it's got weird with the years.) This is more debatable but I find I don't benefit from the extra clarity if I can't pay full attention to the music, and I don't like fiddling too much with EQ for casual listening so I don't have a use for flat-ish response gear in that context. So I use a pair of Zero2 IEMs and I'm happy. They're decently isolating, they don't bleed out at all if your tips are the right size, and for 25 eur they sound incredible. Not audiophile incredible but I reckon crowded trains and errand trips aren't good settings for audiophile sessions anyway.
On the flipside, the Audio-Technica stuff is bulletproof. Mine look knackered with a peeling headband but I've had them for years now and at this point I don't think I'll ever have to replace them? Official replacement cables are expensive though and the off brand ones are very hit and miss.