Nottoolate wrote:I do some social media management work and I think this is likely an engagement test to see if it is worth continuing to update their Instagram page. The pages first and only other post was made a year ago for WXAXRXP, which I believe was done solely as a requirement for all the artists who took part in the NTS stream. I wouldn't be surprised if "update BOC instagram to gage interest in account" was on the to do list at warp, and they just got around to it now. It's become less important/crucial for artists and some brands to be on every single social media platform lately and figuring out the actually beneficial ones would be helpful in general for a variety of reasons. While most of these reasons are pretty broad, a big one is advertising. Would it be worth putting a large amount of money into ad spaces on Instagram if there was a new BOC album to promote? Are there Instagram users who would interact with a BOC advert?
With that said, I wouldn't say this explicitly points towards anything coming soon. They have their data, now it's up to them to figure out what to do with it.
What do you say about the posts they like on Twitter?
Are they just liking them because they genuinely like them or hinting? Is it Warp? Because some of these tweets about wanting a new album are being liked and...
I ran a social media account for something like Red Bubble and would have never liked tweets hinting at something like that unless it was about to happen and/or far enough along in the works.
![:]](./images/smilies/icon_grin.gif "Happy"){kind=icon}
