DaveJ wrote:naicob wrote:I don't think they care too much about how their stuff is promoted. Warp is handling that, and as much as we'd like to think that the brothers are carefully thinking up and leaving clues that are tied to some grand mystery, in the end it's just Warp marketing people. Don't get me wrong, I thoroughly enjoyed the TH campaign, even if it was gimmicky. If lack of originality is the problem this time around [if this even is anything), we can thank unimaginative Warp marketing nerds for that.
Even if Warp were the main driving force behind the TH promotion (I agree that they most likely were too), it was still a hell of a lot more imaginative than if this turned out to be true, sure they would at least try to make thing a bit more exciting and original, especially given the hype surrounding TH's release.
It's hard to say. It worked before, why not do it again? It is a business, and by the looks of it one image alone is already generating 'buzz'. TH would never have charted as high as it did without the campaign. Warp sold a lot of albums to the people that just wanted to hear what the hype was all about. It got the hipsters and yuppies all giddy, not to mention the cultists like ourselves. And guess what-- as lame as using the same shtick twice is, I'm excited again.
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